Brand Strategy

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A Brand is not a single item, like a logo, or letterhead, a Brand is a cohesive company experience. A Brand is a collaboration of fonts, colors, logos, advertising, products or services, customer service, management and employees. From the employees to the customers, a brand is, at its best, a distinct, cohesive, with a strong, resonant voice.

Here at Tif & Gif, we are primarily a design firm but we routinely find ourselves in a position to offer valuable strategy and direction for clients of all varieties. From message strategy and positioning for start-ups and mom and pops, to audits, protocol, and implementation for established corporations, Tif & Gif  has the ideas and experience to foster long term brand strategy.